From there to thriving
A LinkedIn campaign built to recruit top talent by telling authentic stories of career growth, culture, and recognition.
Recruiting in today’s highly competitive market means going beyond simply posting job listings.
We needed a comprehensive and well-rounded campaign that would effectively: Highlight our people and their ongoing professional growth and development over time. Showcase our Most Loved Workplace recognition in a way that clearly conveys its true meaning and significance. Inspire high-quality applicants by sharing authentic, meaningful, and heartfelt storytelling about our unique culture and core values.
I developed a multi-format campaign centered on real team member success stories. Each participant opened up about their unique journey, revealing not just milestones but the challenges and triumphs that shaped them. Their stories were filled with passion, resilience, and moments of doubt transformed into strength. Through their heartfelt reflections, they offered invaluable advice—emphasizing the importance of persistence, self-belief, and embracing change. These shared experiences didn't just inspire growth; they ignited a deeper sense of purpose and courage within everyone present.
The content mix included:
Employee video stories capturing authentic interviews and candid work moments.
Animated accolades highlighting our workplace recognition.
Motion graphic career tips designed for fast engagement and shareability.
From the very initial concept stage all the way through to the final upload, I consistently demonstrated strong self-reliance and meticulous attention to detail. This careful approach was essential in ensuring the project's successful and timely completion.
Concept Development — Built a narrative that felt aspirational and human.
Storyboarding & Scripting — Planned every beat for maximum emotional impact.
Design & Motion Direction — Led the creation of custom graphics and animations.
Production Management — Coordinated with a multi-disciplinary team to hit quality and deadlines.
Final Delivery & Optimization — Refined every asset for platform best practices.
Key Wins:
Increased engagement rates by 61% on recruitment posts, demonstrating a significant boost in audience interaction.
Received positive inbound feedback from candidates specifically referencing the effectiveness and appeal of the campaign.
Strengthened overall brand perception as a desirable workplace where careers not only start but truly thrive and grow.