Zac Willett
Art Director / Motion Designer / Creative Swiss Army Knife
I’m a hands-on Art Director and senior-level creative nearing two decades of experience building brands, campaigns, and content that connects. I currently operate within the in-house creative department of a national credit lender, where I’ve helped elevate and evolve visual communications across digital, print, motion, and in-branch channels. From shaping brand standards from the ground up to delivering high-impact work, I partner closely with cross-functional teams and clients to keep creative sharp, strategic, and compliant.
I’ve been trusted to own every visual touchpoint—helping shift the creative culture toward smarter, more agile in-house solutions that reduce reliance on costly agency work.
I cut my teeth freelancing and spending time in the agency world, creating everything from custom vehicle wraps and magazine layouts to direct mail packages, social campaigns, email experiences, and large-scale promotions. I have also served as the go-to photographer for several publications, capturing everything from headshots to live event coverage. I thrive in environments where teamwork, strategy, storytelling, and execution come together to move the brand forward.
Outside of work, I bring that same high-energy approach to the things I love most—being outdoors, cycling and chasing our two full-throttle kids as they pursue their passions in BMX, gymnastics, jiu-jitsu, and softball/baseball—alongside my wife and our adventure-loving dog. That full-send mentality is rooted in my earlier life as a professional motocross racer, where I spent over 20 years pushing limits in the industry.
What People Are Saying
“Zac is a rock. He’s our team’s rock. He’ll do anything for you, whenever you need it, with “of course” on the tip of his tongue before you even ask. He’s all about the team’s success without thought of anything else. How great is that?”
— Suzanne W. 8-1-25
“I'd like to give a big shout out to Zac for stepping in and helping me manage some animation projects. His willingness to chip in whenever needed and his openness to sharing tips and ticks has made a huge difference for the team. He's not only talented but also eager to learn new skills. His enthusiasm to learn and share what he discovers along the way has been incredibly motivating. Thank you, Zac, for being such a dependable teammate and for always bringing positive energy and support.”
— Sharon K. 10-29-24
“Does Zac have a cape? Given his superhero performance, I would believe it! The Email Deliverability Task Force has made multiple design requests over the past two weeks. And not just normal requests! These are quick turnaround jobs including various changes. But Zac handled each efficiently and quickly without breaking a sweat. He tackled every challenge with speed and precision. Thank you!”
— Melanie A. 3-21-25
“Zac, thanks so much with your partnership on all of our creative testing to drive better gmail placement. It’s a difficult problem to crack for sure, but we’ve already seen some really nice performance wins coming from testing from your expertise. I’m excited to see how the next set of creatives will perform and continue this awesome partnership!”
— Jim M. 6-13-25
“Shout out to Zac for creating a fantastic looking new animated design to elevate OneMain's Trustpilot profile page!!”
— Casi K. 11-8-24
“Zac had a strong year and consistently delivered high-quality work while also looking for ways to improve how we operate as a team. He doesn’t just execute tasks—he thinks about systems, quality, and long-term impact.
Throughout the year, Zac took ownership of improving processes and standards. He helped bring structure to how we organize and reference work in Figma, and proactively identified and partnered with the team to address color and accessibility issues in dark mode. These contributions prevented issues before they surfaced and raised the bar across projects.
Zac also made meaningful progress expanding his creative skill set, particularly in motion and video. He pushed himself to learn new techniques, applied them to real projects, and supported better organization of motion assets so the work is easier to find and reuse. At the same time, he applied evolving brand standards thoughtfully, balancing consistency with real-world usability.
From a strategic standpoint, Zac continues to grow. He asks strong questions upfront, reframes creative asks when needed, and clearly articulates the “why” behind his decisions. He stays current on industry trends and regularly brings relevant inspiration—especially around AI and digital best practices—into team conversations.
Overall, Zac’s impact extended well beyond his individual deliverables. His ownership, growth, and team-level contributions clearly support an Exceeds Expectations rating..”
— Jason S. 2-16-26

